Allen International-Our House Media Store

At Design Interviews

Interview with allen international : Frank Scott: What is the main principle, idea and inspiration behind your design?. allen international : It is built on a journey from street to home and is designed to provide an immersive sensory experience at every touch point. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. allen international : To add fun and a touch of home to the Virgin Media retail experience .Frank Scott: What are your future plans for this award winning design?. allen international : Future roll-out of the design throughout the UK .Frank Scott: How long did it take you to design this particular concept?. allen international : 3 months in total .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. allen international : The design was commissioned by Virgin Media in the UK .Frank Scott: Who is the target customer for his design?. allen international : Existing and new Virgin Media customers .Frank Scott: What sets this design apart from other similar or resembling concepts?. allen international : An interactive and intuitive multi-sensory experience .Frank Scott: How did you come up with the name for this design? What does it mean?. allen international : 'Our House' - relates to the theme of 'street to house' .Frank Scott: What is the most unique aspect of your design?. allen international : Built to reflect a 'home' .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. allen international : allen international collaborated with Resolution Interiors who built it for us, and the digital technology retail journey was Acquire Digital .Frank Scott: What is the role of technology in this particular design?. allen international : To create a sense of theatre and personality which provides the gateway for customers to explore the world of the latest entertainment and communications services from Virgin Media .Frank Scott: How did you decide to submit your design to an international design competition?. allen international : We were a finalist in 2012 .

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