Shop Concept by Alessandro Luciani

Alessandro Luciani Designs The Pirelli Tyres Shopping Experience Shop Concept

Alessandro Luciani, the lead designer of the award winning project Alessandro Luciani's PIRELLI TYRES SHOPPING EXPERIENCE SHOP CONCEPT says, The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged. .

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